
Commercial Workflows
AI Production
Graphic Design
Art Directorion
Brand Experience
UX Design
AI Video and concept
3D Modeling and Rendering
Video production
Photography
THE CHALLENGE
Working with AI tools for video and image generation is complex due to the limitations in controlling outputs, maintaining consistency, and dealing with the unpredictability of the results. Balancing creative vision with AI's capabilities often requires multiple iterations and post-processing to achieve the desired quality and coherence.
Some
Workflows
Consistent Charachter
1. Concept Development
Goal: Define the unique appearance, personality, or identity of the character or model.
Steps:
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Start by generating initial design concepts using AI-based image generation tools.
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Fine-tune visual traits—such as facial features, body structure, and clothing styles—to align with the desired theme or narrative.
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Finalize the design by creating a personalized Lora, which encodes the specific look and characteristics of the character or product.
2. Ensuring Consistency Across Media
Goal: Maintain a uniform visual representation of the character or model across different scenarios, poses, and environments.
3. Industry-Specific Applications
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Video Production: Characters can be seamlessly animated, ensuring consistent appearances across scenes and projects. AI tools can streamline facial animations, lip-sync, and emotional expressions, enhancing storytelling.
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Fashion Design: Virtual models maintain consistent features while showcasing a variety of garments or accessories, reducing the need for physical samples. They can be used for lookbooks, runway simulations, and even augmented reality fittings.
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Advertising and Branding: Products or brand mascots are easily replicated across different campaigns, ensuring uniformity while adapting to diverse creative formats such as social media, print, and interactive media.
Pros and Positive Implications for the Industry
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Efficiency: The ability to create high-quality visuals rapidly reduces production time and costs.
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Scalability: AI enables the reproduction of characters or models across multiple platforms without additional manual effort.
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Inclusivity: AI can create diverse characters that resonate with a broad audience, opening up new opportunities for representation.
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Sustainability: Virtual production reduces the reliance on physical resources like fabric samples or extensive location shoots.
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Creative Freedom: Artists can focus on ideation and storytelling, as repetitive tasks like ensuring consistency are handled by AI.
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Global Reach: Consistent digital assets enable seamless integration across global markets and multilingual campaigns.
This approach fundamentally redefines workflows, empowering creators and brands to deliver compelling content with unparalleled flexibility and consistency.









For Advertising
1. Image Generation:
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Product Visualization: Generate photorealistic images of products in diverse settings.
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Custom Campaigns: Tailor visuals to specific demographics or cultural themes.
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A/B Testing: Create multiple ad variations to identify high-performing designs.
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Social Media Content: Design striking, shareable visuals for platforms like Instagram.
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Brand Storytelling: Use imaginative images to narrate your brand’s journey or vision.
2. Video Generation:
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Personalized Ads: Deliver tailored messages for different audience segments.
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Explainer Videos: Use AI to simplify complex products with engaging animations.
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Event Promotion: Create teaser trailers and countdown videos for campaigns.
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Interactive Ads: Combine video with clickable elements or branching stories.
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Scalable Production: Produce quality videos efficiently, reducing costs.
3. Role of Agents:
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Creative Agencies: Incorporate AI tools to enhance campaign strategies.
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Marketing Experts: Guide targeting, ensuring content aligns with customer insights.
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AI Specialists: Customize generative tools to reflect brand identity.
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Ad Tech Platforms: Offer tools for seamless integration of generative AI in ad workflows.
Benefits: AI enables faster, cost-effective, and highly personalized advertising, enhancing engagement and ROI.




Sketch to final
The workflow demonstrates how to bring a client's sketches and ideas to life using AI tools, turning a simple concept into a fully realized, dynamic piece.
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Sketch Refinement: Start with the client's hand-drawn or digital sketch, loaded into Photoshop. This serves as the blueprint for the vision. Enhance or clean up the rough lines and structure if needed.
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Visual Transformation with Adobe Firefly: Import the refined sketch into Adobe Firefly, where AI tools bring the client's ideas to life. Use Text-to-Image or Inpainting to generate photorealistic or stylistic visuals based on the client's brief. This step captures the essence of their vision with high-quality visuals tailored for advertising.
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Animation with Runway: Import the finished image into Runway to add life and movement. With AI-driven animation tools, turn static elements into dynamic features—like animating flowing water, moving vehicles, or interactive text. Add transitions or effects to create a professional-grade animated advertisement.
This workflow combines creative input with cutting-edge AI tools, delivering a compelling, client-ready result that transforms ideas into visually stunning and engaging advertisements.


