Graphic Design
Art Directorion
Brand Experience
UX Design
AI Video and concept
3D Modeling and Rendering
Video production
Photography
Davidoff
Art Director Asset producer
THE CHALLENGE
At Davidoff, I collaborated closely with all marketing teams to deliver compelling results and create stunning visuals for exclusive product launches. In my role as an Asset Producer and Art Director, I was responsible for developing the complete visual identity from scratch, along with all necessary assets for advertising, activations, point-of-sale (POS) materials, and retail collateral. Each year, I successfully managed the production of approximately 20 campaigns per year for Davidoff's core product lines, as well as several campaigns for partner brands and exclusive collections. This position demanded a high level of creativity, attention to detail, and seamless teamwork to meet the brand's premium standards. I also developed numerous web designs and layouts that have since become the standard for the company
Concept
Craft a luxury-focused visual identity that embodies sophistication and exclusivity, ensuring alignment with Davidoff’s premium standards across all marketing touchpoints.
Inspiration
Inspired by timeless elegance and modern aesthetics, blending classic design elements with innovative layouts to evoke a sense of heritage and refinement.
Brief and Observations
Develop 360° assets for advertising, retail, and digital, ensuring cohesive storytelling and high-impact visuals for up to 20 annual campaigns, plus partner brand collaborations.
Goal
Deliver visually stunning campaigns that captivate target audiences, enhance brand value, and establish Davidoff as a benchmark in luxury marketing.